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Charles Town


To make the greatest impact on Charles Town Racing’s biggest day of the year, Grand Slam Social developed a 10-week strategic event strategy with a focus on building buzz, reaching new fans, increasing engagement and making a splash at the 2017 event.


Through a combination of timely social engagement, and strategic social media advertising, GSS was able to keep Charles Town top-of-mind in the industry, priming fans to get excited for the big day. As a result, Impressions, Engagements, Video Views and Social Shares all increased significantly from 2016.