Grand Slam Social Shines at Event Activation

Connecting the physical and digital world is key to making a splash at any event. From remote social media opportunities to onsite fan engagement installations, we understand what it takes to “trend”. Our unique connections within the equestrian and horse racing communities give our team exclusive access to top industry influencers. ​In this era of social media reliance and constant digital connectivity, it is becoming increasingly difficult to grab the attention of the people you wish to reach. Our combined expertise in the horse racing and digital marketing industries blends real-time data, engaging digital and in-person content and technical strategies to cut through the digital chatter and fulfill your event goals.

In the weeks before the event, we'll take a deep dive into overall business goals as well as event goals. We'll work with all the appropriate teams to plan and execute a strategy that outlines objectives and key results along with tactical approaches to meet said objectives. At the end of the event, you'll have data-driven results and a comprehensive report detailing your event engagement.

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Event Activation includes:

• Pre, during and post-event content curation and creation​

• Comprehensive Run of Show (ROS) development​

• Live engagement​

• Influencer Activation​

• Reporting