Woodford Thoroughbreds

"Working with Grand Slam has certainly allowed us to accomplish the goals we set out to get noticed in a creative way, impactfully promote our successes and grow our brand, the green W, in the industry..."

In 2018 Woodford Thoroughbreds went through a rebranding process and structural change. As a mid-size breeding and sales consignor, we wanted to separate ourselves from other sales consignors or training facilities as well as elevate our services and brand. Working with Grand Slam has certainly allowed us to accomplish the goals we set out to get noticed in a creative way, impactfully promote our successes and grow our brand, the green W, in the industry. It was our intention to “speak” directly to buyers and owners in a way we cannot do with traditional print ads or other marketing options. I know this has worked because people stop me at the sales all of the time and mention they follow our social media - it makes an impression on them. I love working with the Grand Slam team because there is no learning curve; they understand the terminology and what results we are trying to achieve, while responding quickly and are able to pivot when I need them to . It’s an interactional and mutually respectful relationship that I truly enjoy.

Shannon Castagnola Machholz
Director of Marketing & Client Relations