Maddie's Inside Scoop
At the 2016 Breeders’ Cup, Grand Slam Social upped the ante with “Maddie’s Inside Scoop”, a social media content series featuring interviews by seven-year-old daughter of jockey, Gary Stevens. Guests included top jockeys and trainers, industry influencers, Breeders’ Cup CEO and celebrity ambassadors. Beautiful, bright and quick-witted, Maddie brought a fresh and funny angle to traditional horse racing coverage.
The series lived on Facebook and YouTube with teasers on Instagram and Twitter and culminated with Maddie going live at BC16 across social channels. Select pre-packaged segments were featured on NBC Sports, KNBC and KTLA. Maddie was also interviewed live on NBC Sports. The series earned over 220K views.