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@GrandSlamSocial

Rolex Kentuck Three

Day Event

In 2016, the Thoroughbred Aftercare Alliance engaged Grand Slam Social to help increase social media engagement and inspire platform growth around the Rolex Kentucky Three Day Event. As the official charity partner, TAA wanted to make an impact with the RK3DE community.

 

To ensure success, GSS developed an 8-week program that featured top contenders, custom countdown graphics, and influencers engagement. The program culminated in live coverage across three days, including post-event rider interviews, professional photography and live social platform management.

 

Efforts contributed to a 193% increase in social engagement and a 12% increase in social growth.